Boston Consulting Group predicts that more consumers will return to stores on Black Friday this year, with 48% saying they prefer a hybrid shopping experience. Last year's preference for online shopping has given way to consumer plans to shop both on- and offline. That said, early holiday shoppers are still set to spend more over Thanksgiving, demonstrating a merry opportunity for both in-store and online retailers." Many shoppers have already secured their wish-list items and taken advantage of retailers' 'rolling Black Friday' offers. "While spending during the Thanksgiving period will be on the rise, overall participation will be down slightly. "As supply chain challenges continue to snowball, holiday shoppers have quickly realized that a turtle dove in the hand is worth two in the bush," said Stephen Rogers, executive director of Deloitte Insights Consumer Industry Center. Eighty percent of early shoppers' budgets is expected to be spent by the end of the Thanksgiving period.
Roughly 70% of shoppers surveyed by consulting firm Deloitte said they had already started their holiday shopping by the last week of October. In fact, widespread shipping delays have led many consumers to take advantage of deals in advance of Black Friday to ensure they get their hands on the season's most in-demand products.
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